Sportradar Expands Bundesliga Partnership With AI-Driven Viewing Enhancements

Bundesliga International is deepening its long-term partnership with Sportradar Group AG to enhance the global viewing and betting experience for the 2025-26 Bundesliga season. Leveraging 3.6 million data points from every match and advanced AI technologies, Sportradar is launching innovative products including Live Player Markets, which offers around 240 additional betting opportunities per match, 4Sight Streaming with AI-driven overlays for enriched live streams, and an Enhanced Live Match Tracker for in-play betting integration. This collaboration, ongoing since 2005, aims to solidify Bundesliga's position as a top global soccer league by improving fan engagement and driving technological innovation in sports betting and digital experiences. Sportradar's offerings are designed to attract more clients and increase revenue streams in the sports technology and gaming markets, setting new industry standards through AI and real-time data integration. Executives from both organizations highlight the importance of this partnership in delivering unmatched value and engaging soccer fans worldwide. With Bundesliga's international appeal second only to the English Premier League, these advancements represent a significant step forward in global sports entertainment and wagering.