Athletes Unlimited Softball League Draws Thousands at Omaha Opener with MLB Partnership

The Athletes Unlimited Softball League (AUSL) launched its inaugural season in 2025, featuring four teams competing in a unique player-driven, profit-sharing model that emphasizes social impact alongside financial success. Major League Baseball has partnered with AUSL to support its growth, signaling increased recognition of professional women's softball. The league is hosting a three-game series in Omaha, which has drawn enthusiastic crowds and energized local fans, highlighting a surge in interest in women's sports. AUSL plans to expand its teams to city-based franchises in 2026, with Seattle being a top contender due to its strong support for women's professional sports. Notable players from top college programs are featured, and the league benefits from high-profile leadership, including commissioner Kim Ng, the first female GM in major North American sports. The league's mission-driven approach and innovative structure aim to empower athletes and inspire young players by providing professional opportunities beyond college athletics.