Pete Davidson Seeks $500K Investment for Sock Brand on Shark Tank

In the premiere of Shark Tank Season 17, comedian and Saturday Night Live star Pete Davidson made a surprise appearance to seek a $500,000 investment for four percent equity in his sock company, DoubleSoul. Davidson, who serves as the brand's creative director, joined founder Ben Rosenbaum to pitch the product, emphasizing that their socks combine the best qualities of athletic and novelty socks to create a perfect everyday option. The sharks, including Robert Herjavec, Lori Greiner, and Kevin O'Leary, along with guest sharks Kendra Scott and Rashaun Williams, were visibly surprised by Davidson's entry into the tank. DoubleSoul markets its socks as creative, expressive basics that are comfortable, stylish, and environmentally friendly, with styles ranging from Pilates grip socks to ultrahigh socks. The season premiere, which also features other celebrity entrepreneurs, airs on September 24, 2025, marking a shift to a new Wednesday timeslot on ABC. Fans will have to wait to see if Davidson and Rosenbaum secure the investment they seek.