BABYMONSTER made their debut with Batter Up on November 27, reaching various milestones and garnering millions of views within 24 hours. YG Entertainment founder Yang Hyun-suk announced that the group would be making their first comeback on February 1 with the single Stuck in the Middle, and they are expected to release their first mini-album in April. The group has been receiving love from international fans despite lukewarm reaction in South Korea. BABYMONSTER's debut track BATTER UP became the fastest music video by K-pop group to reach 100 million views in 2023 on YouTube. The group's success has established them as the next generation's K-pop hopeful, with their global fanbase actively supporting their journey.