The film adaptation of Colleen Hoover's bestselling novel, 'It Ends With Us', starring Blake Lively and Justin Baldoni, has generated significant controversy, primarily surrounding allegations of creative differences and a rumored feud between the two leads. Reports suggest that Lively felt uncomfortable on set, while Baldoni's absence from promotional events has fueled speculation about their relationship. Despite these tensions, insiders claim that Baldoni is generally well-regarded by the crew, although some suggest Lively attempted to assert creative control over the project. The situation escalated to the extent that Baldoni hired a crisis PR manager, akin to strategies used by Johnny Depp. While the film has achieved box-office success, the narrative of domestic violence and its portrayal has sparked debate among audiences, with Hoover clarifying the personal inspiration behind the story. As the press tour continues, the dynamics between the stars remain a focal point of media attention.