Dharma Productions Cancels Pre-Release Screenings

Dharma Productions, led by Karan Johar, has announced a significant change in its approach to film screenings, deciding to forgo pre-release screenings for upcoming films in a bid to enhance the cinematic experience. In an official statement, the production house emphasized that this 'difficult' decision aims to ensure viewers experience films as intended, while still hosting press screenings on release day for timely reviews. The announcement was made in light of their next film, 'Jigra,' starring Alia Bhatt, set for release on October 11, 2024. Johar and CEO Apoorva Mehta expressed gratitude to the media for their ongoing support, acknowledging the importance of reviews in a film's success. The production house hopes this shift will maintain excitement around their projects. This move is expected to spark discussions within the Bollywood industry about the evolving nature of film marketing and audience engagement.