Victoria Beckham Brand Grows 26% to £113 Million Revenue

Victoria Beckham has experienced a remarkable financial turnaround, with her company reporting a 26% revenue increase to £112.7 million in 2024, largely driven by her beauty line, including the popular Posh lipstick and Satin Kajal eyeliners, one of which sells every thirty seconds in the UK. This growth marks the fourth consecutive year of high double-digit increases for her brand, which has expanded its appeal across demographics and garnered endorsements from high-profile figures like the Princess of Wales. Despite previous skepticism and financial challenges, including borrowing £30 million from her husband's company, Victoria Beckham Holdings is now valued at half a billion pounds and is on track for long-term profitability. The brand's success is attributed to innovative marketing strategies such as Victoria personally demonstrating makeup tutorials on social media and launching accessible product lines, which have broadened her consumer base. Accessories like the Dorian bag and new product launches, including a foundation expected later this year, have also contributed to the brand's momentum. A Netflix documentary series set to release in October will showcase Victoria's journey from pop star to fashion icon and entrepreneur.