Judd Apatow is set to direct 'Cola Wars,' a film chronicling the fierce competition between Pepsi and Coca-Cola during the mid-1980s, with Steven Spielberg producing through Amblin Entertainment. The project, which Sony Pictures acquired for over $1 million, will explore significant events such as the New Coke debacle and the fiery incident involving Michael Jackson. Screenwriters Jason Shuman and Ben Queen aim to provide a narrative that highlights Pepsi as the ultimate underdog in the beverage market. This collaboration comes as films about corporate rivalries gain popularity, following recent successes like Amazon's 'Air.' Apatow, known for comedies like 'The 40-Year-Old Virgin,' and Spielberg, a cinematic icon, bring considerable talent to this venture, which is still in its early development stages.