Apple Enhances AI with Privacy-Focused Method

Apple is enhancing its AI capabilities by analyzing user data on devices while maintaining privacy through the use of synthetic data and differential privacy techniques. The company plans to improve its AI model, Apple Intelligence, by comparing synthetic emails with anonymized real emails from users who opt-in to Device Analytics. This new method aims to address the limitations of relying solely on synthetic data, which often fails to accurately capture real-world user behavior. Apple emphasizes that user data remains on the device and is not shared with Apple, ensuring that privacy is preserved. The improved AI features will be rolled out in upcoming beta versions of iOS 18.5 and macOS 15.5, with hopes to better compete with rivals like OpenAI and Alphabet. This initiative marks a shift in Apple's approach, balancing its strong privacy ethos with the need for more accurate AI systems.