National Ice Cream Day Events and Innovations Nationwide

Communities across the United States are celebrating National Ice Cream Day on July 20 with a range of events, promotions, and charitable initiatives. In Detroit, the Moose Tracks Ice Cream 10,000 Scoop Challenge will provide free scoops to raise $10,000 for The Salvation Army. Local campaigns such as 'Chill Out Henry County' and Libertyville's MainSweet Dessert Walk encourage support for small businesses through ice cream and dessert tastings. National chains like Friendly’s and Burger King, as well as local shops in the Bay Area and Nashville, are offering free or discounted ice cream treats. Additionally, Macedonia-based startup Wice is introducing a wine-infused ice cream in the U.S. market that retains up to 50% wine content. These celebrations highlight ice cream's lasting popularity and its evolving role in community connection and product innovation.