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John Slusher Named CEO of USOPP
John Slusher, a veteran Nike executive with 26 years of experience, has been appointed as the new CEO of U.S. Olympic and Paralympic Properties (USOPP) to oversee commercial operations for the LA28 Games. Slusher will manage revenue initiatives including domestic sponsorship, hospitality, and ticket sales, with a goal of achieving $2.5 billion in sponsorships. His appointment comes as USOPP has been without a CEO since Kathy Carter's departure in December 2023. LA28 has already secured over $1 billion in sponsorships, collaborating with partners like Dick's Sporting Goods and Cisco. The Games will utilize existing venues to keep costs manageable, with a budget set at $6.9 billion. Slusher's extensive sports marketing background is expected to enhance the experience for athletes and fans as the countdown to the 2028 Olympics continues.
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