Saquon Barkley Tops NFL Merchandise Sales, Mahomes Ranks Second

The NFL Players Association's Year-End Top 50 Player Sales List for the 2024-2025 season reveals a significant shift in merchandise sales rankings, with Philadelphia Eagles running back Saquon Barkley surpassing Kansas City Chiefs quarterback Patrick Mahomes for the first time since 2017 that a non-quarterback tops the list. Barkley's surge to number one is attributed to his league-leading rushing yards and the Eagles' Super Bowl LIX victory, as well as his selection as the Madden NFL 26 cover star, boosting his commercial appeal. Despite this, Mahomes retains a strong market presence, ranking second overall and leading in categories such as bobbleheads, Funko Pop figures, wall decals, youth apparel, and player-specific posters, marking his seventh consecutive year in the top five. Chiefs tight end Travis Kelce and running back Isiah Pacheco also ranked in the top 50, at 11th and 46th respectively. The list reflects total player merchandise sales from over 85 licensed sellers and covers a broad range of products beyond jerseys, including collectibles, accessories, and drinkware. This ranking underscores Barkley's rising popularity and Mahomes' sustained commercial dominance, highlighting the competitive landscape of NFL player merchandising heading into the 2025 season.