Apple Plans Global iPhone 17 Launch Event September 9

Apple has officially announced its next major event will take place on September 9, 2025, at the Steve Jobs Theater in Cupertino, where it plans to unveil the iPhone 17 lineup alongside new Apple Watch models and AirPods Pro 3. The iPhone 17 series is expected to include four models: the standard iPhone 17, a slim and ultra-thin iPhone 17 Air, and the high-end iPhone 17 Pro and Pro Max, featuring design updates such as a Google Pixel-like camera bar and improved camera systems with 48-megapixel lenses on Pro models. The iPhone 17 Air aims to stand out with its notably thin design and single rear camera, while the Pro models may switch from a titanium to an aluminum frame. Alongside the phones, Apple is also expected to introduce three new Apple Watch models — the Series 11, Ultra 3, and an updated Watch SE — focusing on health, fitness, and outdoor endurance. The event will also showcase software updates, including the launch of iOS 26 and other OS updates, emphasizing deeper AI integration across devices, which Apple CEO Tim Cook has highlighted as a key growth area. This event comes amid increasing competition in the smartphone market, with high expectations given the iPhone's significant contribution to Apple's revenue.