CBS Texas Launches Region’s First AR/VR Broadcast Studio

CBS Texas has launched a state-of-the-art Augmented Reality and Virtual Reality (AR/VR) studio, becoming the first station in the region to introduce this advanced technology. The studio, spanning approximately 20,384 cubic feet, enhances storytelling by providing immersive, hyper-realistic weather simulations that improve viewer comprehension of complex topics. The new AR/VR platform was debuted on-air during the CBS News Texas newscast, led by chief meteorologist McKenna King, who guided viewers through the first immersive weather segment. This launch is part of CBS Stations' broader strategy to invest in the future of local journalism and expand technological capabilities, following successful implementations in major markets such as New York, Los Angeles, and Chicago. The proprietary AR/VR technology was developed by CBS Bay Area and is now being adopted across CBS Stations and national broadcasts. CBS Texas aims to use the technology as a dynamic storytelling tool, particularly for weather coverage, to better serve and engage its North Texas audience.