Planet Fitness Adds 900K Members, Revenue Rises 11.5% in Q1

Planet Fitness reported a strong first quarter of 2025 with total revenue rising 11.5% to $276.7 million and system-wide same-club sales increasing by 6.1%, driven by approximately 900,000 new members, reaching about 20.6 million in total. The fitness chain expanded by opening 19 new clubs, bringing the global total to 2,741 locations, reflecting ongoing growth despite economic volatility. Adjusted net income rose to $50 million, or $0.59 per diluted share, though this was slightly below Wall Street expectations, with earnings per share missing estimates by $0.03 and revenue falling short by $2.8 million. CEO Colleen Keating highlighted the resilience of Planet Fitness's model and noted ongoing experiments, including testing changes to club layouts and potential adjustments to membership pricing, especially for the Black Card tier. The company remains optimistic about achieving its full-year revenue growth target of 10% and is preparing strategies to mitigate the impact of tariffs. Overall, Planet Fitness continues to capitalize on strong membership growth, particularly among Gen Z consumers, to solidify its market position as an affordable, experience-driven fitness brand.