Netflix May Integrate with Apple TV App

Recent reports indicate that Netflix may be integrating its service with Apple's TV app, allowing certain Netflix Originals to appear in the app's 'Continue Watching' queue and Watchlist on Apple TV 4K devices. This marks a potential shift in Netflix's longstanding policy of keeping its content separate from third-party aggregation platforms. The integration seems to be limited to Netflix Originals and is currently only available in the US. Users are still redirected to the Netflix app for playback, and neither Apple nor Netflix have made official announcements about this development. The integration appears to be in early stages or a test, with full functionality and global rollout yet to be confirmed. This move could be significant for Apple TV's goal of providing a unified streaming experience, as Netflix had previously refused to participate in such integrations.