Mighty Drinks Brand Sold to The Mighty Kitchen After Administration

Watkins Drinks Limited, trading as Mighty Drinks, a UK-based dairy alternative brand specializing in pea protein and oat milks, entered administration due to rising costs, fragile consumer confidence, and inability to achieve scale and profitability. Joint administrators James Clark and Howard Smith from Interpath secured the sale of Mighty Drinks' intellectual property and some stock to The Mighty Kitchen, a plant-based protein supplier operating in multiple countries including the UK, Cyprus, Greece, and UAE. The sale ensures the continuation of the Mighty Drinks brand, with three remaining staff retained temporarily to assist with the transition. The transaction provides a platform for The Mighty Kitchen to expand the brand overseas and integrate it further into plant-based food culture. Administrators are now focused on selling remaining assets and winding up the administration. The acquisition is viewed positively by both Interpath and The Mighty Kitchen's CEO, George Vou, who expressed pride in carrying forward the well-crafted brand.