Pop Mart’s Labubu Drives $4 Billion Revenue Surge in 2025

Pop Mart, the Chinese toy company behind the popular Labubu plush monster toy, is experiencing explosive growth with expectations to surpass $4 billion in revenue for 2025. Labubu, part of the "The Monsters" series designed by Kasing Lung, generated about $670 million in revenue in the first half of the year, contributing over 30% of Pop Mart's total earnings, and has gained a global celebrity following including Rihanna, David Beckham, and BLACKPINK's Lisa. The company's net profit jumped nearly 400% amid surging demand, especially in overseas markets, with plans to rapidly expand its U.S. presence by adding 10 new stores by the end of the year and exploring growth in the Middle East, Central Europe, and South America. Pop Mart's shares have surged over 200% this year, making it more valuable than established toy makers like Mattel, whose Barbie brand faces declining sales and lowered guidance. The company sells its collectible toys in the popular "blind box" format and is launching a mini Labubu version that can be clipped to phones, aiming to capitalize on its accessory-like status similar to luxury bags. Despite the stock volatility, Pop Mart remains optimistic about sustained international growth, projecting North America and Asia Pacific sales could equal China's next year.