DNC and HRC Launch LGBTQ+ Voter Campaign

The Democratic National Committee (DNC) has launched a historic six-figure paid media campaign, 'I Will Vote', targeting LGBTQ+ voters in battleground states, marking the first dedicated ad initiative aimed at LGBTQ+ publications. The campaign aims to reach over one million voters in its first week, with ads featured in various LGBTQ+ media outlets, emphasizing the need for voter engagement and education. Simultaneously, the Human Rights Campaign (HRC) is executing a $2 million digital ad campaign in key states to mobilize 'equality voters' ahead of the November elections, contrasting Kamala Harris's support for LGBTQ+ rights with former President Trump's record. Both campaigns are focused on increasing turnout among LGBTQ+ voters, who are seen as crucial for the Democratic Party's success in tightly contested races. HRC's ads highlight the stakes of the election, emphasizing the threats posed by the Republican agenda and calling for broad support for pro-equality candidates. The combined efforts reflect a strategic push to secure LGBTQ+ votes in a critical election season, responding to ongoing attacks against the community.