Legends, ASM Global Complete Merger, Relaunch as Legends Global

Legends and ASM Global have completed their merger and rebranded as Legends Global, establishing themselves as a premier partner to the world’s leading live events, venues, and brands. The combined company delivers a fully integrated suite of services across the entire lifecycle of venues and events, including feasibility, consulting, venue management, ticketing, partnerships, hospitality, and merchandise, serving more than 450 venues worldwide with 20,000 events and over 165 million guests annually. Led by CEO Dan Levy, a former Meta executive, Legends Global employs nearly 100,000 people globally and operates across multiple continents. The merged company has a strong history of securing billions in partnerships and ticketing revenue and has contributed to landmark projects such as SoFi Stadium in Los Angeles and Kai Tak Sports Park in Hong Kong. Their client roster includes high-profile sports teams and properties like the Dallas Cowboys, New York Yankees, FC Barcelona, Real Madrid, Chelsea FC, the LA28 Olympics, NFL, MLB, NASCAR, and PGA of America. The rebrand and integration aim to unify the company’s diverse capabilities and position Legends Global as a trusted, tech-forward leader shaping the future of live entertainment worldwide.