Scheana Shay Launches Family Fashion Collection With SHEIN

Scheana Shay, a television personality and entrepreneur known for Bravo’s "Vanderpump Rules," has launched a new family-focused fashion collection in collaboration with SHEIN, a global online fashion retailer. The SHEIN x Scheana Collection features 110 affordable pieces ranging from $3 to $50, designed with soft neutrals, flattering silhouettes, and playful cutouts to suit women, men, and children, reflecting Shay’s evolution as a mom and entertainer. Shay emphasizes the collection’s authenticity and versatility, aiming to provide stylish and easy-to-mix outfits for the entire family, with the collection available exclusively on SHEIN's website. Despite positive reception, the collaboration has faced criticism due to SHEIN’s controversial reputation for fast fashion and labor practices. The collection and campaign highlight Shay’s personal growth from her early reality TV image to a more grounded and intentional public figure, as noted in interviews and her memoir, where she embraces authenticity and vulnerability. Fans are encouraged to share their favorite looks on social media using the hashtag #SHEINxScheana.