SAG-AFTRA has officially called a strike for video game actors after 18 months of negotiations, primarily over protections against the unethical use of artificial intelligence in the industry. Ray Rodriguez, the Chief Contracts Officer of SAG-AFTRA, emphasized the need for informed consent, compensation, and transparency for performers, stating their likeness and performances deserve protection. The strike coincided with San Diego Comic-Con, which served as a platform for the union to communicate their message to fans and discuss the impact of AI on performers' careers. Despite the strike, major video game companies continued with their convention panels, including EA Games announcing the voice cast for the upcoming