Ipswich Town Secures Halo, Ed Sheeran's Tingly Ted’s as New Shirt Sponsors

Ipswich Town FC has announced a new record shirt sponsorship deal with Suffolk software company Halo, replacing Ed Sheeran's Mathematics Tour as the front-of-shirt sponsor after four seasons. The three-year partnership with Halo, a locally based business, reflects the club's commitment to working with Suffolk companies and avoiding gambling sponsorships, a stance supported by club chairman Mark Ashton. Ed Sheeran, a minority owner of the club and creator of the hot sauce brand Tingly Ted's, will continue his involvement with the club through a new sleeve sponsorship deal featuring Tingly Ted's hot sauce for the 2025-26 season, alongside expanded collaborations at Portman Road. Sheeran expressed pride in supporting local businesses and maintaining a non-gambling sponsorship presence. Meanwhile, Norwich City has secured a new back shirt sponsorship with Green Light Consultancy Group, a partnership that delivers 100 percent renewable energy to the club and helps them save £2 million on energy costs, highlighting a shared focus on sustainability and financial efficiency. Both clubs demonstrate a trend of embracing local, socially conscious sponsors aligned with community values and environmental responsibility.