Firehouse Subs Plans 100-Restaurant Expansion Across Mexico

Restaurant Brands International (QSR) is expanding its Firehouse Subs sandwich chain into Mexico through a partnership with local operator Foodplay, planning to open 100 new restaurants over the next five years, primarily in Monterrey and other major cities. Firehouse Subs, known for its premium sandwiches and commitment to public safety, has over 1,300 locations worldwide and aims to create hundreds of jobs in Mexico with this expansion. Despite challenging economic conditions in the restaurant sector due to inflation and trade uncertainties, Restaurant Brands remains optimistic about Firehouse Subs’ potential in the growing Mexican sandwich market. The company’s shares have risen over 10% this year, and analysts generally maintain an 'Outperform' rating with an average target price implying an upside from current levels. This expansion aligns with Restaurant Brands’ broader international growth strategy, which includes other chains like Tim Hortons, Burger King, and Popeyes. Executives will discuss these developments further at an upcoming Bernstein conference.