Adidas, Shake James Launch 'Twilight' Collection March 2025

Eric 'Shake' James, a prominent ambassador for adidas and founder of Milwaukee's sneaker boutique Clicks, is launching the 'Twilight' collection, which includes the Crazy IIInfinity and Mad IIInfinity Mule shoes, on March 1, 2025. The collection, designed with longtime friend Alexander John, celebrates basketball and the life skills the sport teaches, emphasizing the hard work behind success. The Crazy IIInfinity features a striking red and black color scheme, while the Mad IIInfinity Mule showcases a gradient design. To celebrate the launch, adidas and Shake's Cornerstone Community will host events in Milwaukee, including a 'Friends & Family' basketball game and a sneaker fair with workshops. Shake's contributions to the community, particularly through his nonprofit J.A.Y. Academy, will also be recognized with a Truth Community Award. The collection will be available both online and in-store at Clicks Kicks on the release date.