Forbes Asia Reveals 2024 Heroes of Philanthropy

This December, LILYSILK highlights its impactful year of philanthropy, partnering with organizations like One Tree Planted and the National Breast Cancer Foundation to support environmental, health, and women's empowerment initiatives. The company donated 20,000 trees for reforestation in Veracruz and contributed over $10,000 to breast cancer support services. Meanwhile, Manuel Villar, the only Filipino on Forbes Asia's 2024 Heroes of Philanthropy list, was recognized for his significant contributions, including a P615 million donation for a church and school in the Philippines, emphasizing education and faith's role in community development. Generation Z is also emerging as a powerful force in philanthropy, with a growing trend toward impact investing and a preference for sustainable brands, reflecting their unique approach to giving. This shift in philanthropy is marked by young donors who prioritize ESG criteria and prefer titles like 'giver' or 'change-maker' over 'philanthropist.' Overall, education remains a primary focus for many philanthropists, as seen in recent donations across the Asia-Pacific region.