Dawn French Stars in M&S Christmas Advert

Marks & Spencer's (M&S) 2024 Christmas advert features comedian Dawn French, who reprises her role as the M&S Fairy while making her on-screen debut. The campaign promises to deliver double the magic and festive cheer, showcasing a six-part series that highlights M&S Food's delicious holiday offerings. The first installment displays an extravagant Christmas spread, emphasizing the retailer's commitment to creating memorable holiday experiences. M&S has received a 5.9-Star rating from System1 for its whimsical ad, matching last year's success, and highlighting the effectiveness of French's involvement. The ad features a playful blend of humor and charm, with French's fairy character helping her prepare for a festive party. M&S aims to captivate audiences with this year's creative twist, which includes a soundtrack by Elton John and further festive surprises in upcoming installments.