As the 2024 Paris Olympics near, Indian athletes like Neeraj Chopra and PV Sindhu attract significant brand endorsements, with Chopra's brand value at $29.6 million and Sindhu's at $21.9 million. Marketers and PR professionals gear up to capitalize on unscripted moments during the Games, emphasizing quick thinking and long-term preparation for successful campaigns. The Olympics, originating in Ancient Greece, will host nearly 10,000 athletes in Paris for 329 events across 32 sports, with brands leveraging partnerships to align with the event. Elite athletes urge Coca-Cola and PepsiCo to prioritize reusable packaging post-Olympics, highlighting the environmental impact and advocating for global reuse systems by 2030. Major sponsors like Omega, Bridgestone, and Coca-Cola play essential roles in the successful organization of the Paris Olympics, contributing expertise ranging from timekeeping to refreshments.