Sephora Plans 20 New Stores in UK

Sephora is planning an ambitious expansion in the UK, with CEO Guillaume Motte announcing the goal of opening 20 new stores within the next two to three years. Currently operating six locations, the beauty retailer aims to enhance its physical presence and compete with established players like Boots. Motte expressed optimism about the improved competitive landscape since Sephora's return to the UK market in 2022 after an 18-year hiatus. The new stores will feature a mix of Sephora's own-brand products and popular cosmetics brands, with locations including a new store in Liverpool scheduled to open in spring 2025. This strategic move aligns with Sephora's broader goal of doubling its UK business and strengthening its online presence. Motte believes that the evolving retail environment presents a unique opportunity for Sephora's growth in the British beauty market.