Haider Ackermann Launches Canada Goose SS25 Snow Goose Capsule Globally

Canada Goose has launched its second Snow Goose capsule collection for Spring/Summer 2025, designed by Creative Director Haider Ackermann, who reimagines the brand's iconic performance outerwear with a focus on breathability, movement, and technical precision suited for warmer climates. The collection, titled "Wild Horizon," features lightweight pieces such as the Valor Parka, Edge Pant, Zephyr Jacket, and Rigel Jogger, blending heritage with modern style and body-conscious silhouettes that serve as a bridge to nature rather than a barrier. The campaign, shot by Willy Vanderperre and starring model Lara Stone alongside a diverse cast, was inspired by a three-day desert expedition in Utah, emphasizing themes of freedom, self-expression, and a quiet rebellion against convention. Ackermann's use of bold hues like Arctic Mist and Violet Eclipse purple contrasts with earthy tones, and graphic elements in the collection encourage reflection on the natural world. The collection is available globally online and in select stores from mid-June 2025, with additional drops planned throughout the summer. Canada Goose aims to extend its style authority into warmer seasons, attracting a community eager for lightweight, summer-ready outerwear that balances performance with fashion.