Steph Curry Promotes Black Designers in NBA Tunnel

Steph Curry is partnering with stylist Jason Bolden and Rakuten to promote Black and Brown designers during the NBA season, highlighting their work through Curry's pre-game 'tunnel fits'. As the NBA tunnel has evolved into a prominent fashion showcase, Curry aims to leverage this exposure to raise awareness and provide opportunities for emerging designers. With the Golden State Warriors currently leading the Western Conference at 11-3, Curry's on-court performance continues to shine alongside his off-court initiatives. The curated pieces worn by Curry will be available for purchase through Rakuten, allowing fans to engage directly with the featured designers. This collaboration not only emphasizes personal expression through fashion but also aims to address the historical lack of resources for Black and Brown communities in the fashion industry. Curry reflects on how his style has matured over his career, becoming more intentional and impactful as he navigates both sports and fashion worlds.