LIV Golf UK Entity Reports $1.1B Loss Since 2021 Despite Saudi Backing

LIV Golf's UK entity has reported losses exceeding $1.1 billion since its launch in 2021, with losses of $461.8 million in 2024 alone, continuing a trend of significant annual deficits. Despite a 75% increase in international revenue from 2023 to 2024, expenses related to player fees, prize money, and event production have driven substantial operating losses. These losses do not include the U.S. operations, which are managed separately by LIV Golf Inc., and whose financials remain undisclosed. The Saudi Public Investment Fund (PIF), which has invested nearly $4.9 billion in LIV Golf shares, continues to support the UK entity financially, issuing a letter of support to assure the company’s ability to meet liabilities. LIV Golf's leadership, including new CEO Scott O’Neil, has been expanding its global footprint, securing TV deals and sponsorships, while also diversifying its tournament schedule across several countries. However, golf analysts and critics argue that LIV Golf's business model is unsustainable without major changes, as the losses continue to mount despite Saudi backing and attempts to grow the sport's popularity globally.