Dry January Promotes Growth of Nonalcoholic Options

As the trend of 'sober curiosity' grows, a 2024 survey revealed that 41% of Americans planned to drink less, with nearly one-third expected to participate in 'Dry January' in 2025. Various establishments are responding by offering a range of non-alcoholic beverages, from bars in Atlanta featuring zero-proof cocktails to Buffalo breweries hosting events like Barrel Jam V with craft beers. Additionally, new alcohol-free products are emerging, including Tom Holland's Bero and Whistle Pig's non-alcoholic Old Fashioned. Restaurants and bars across the U.S. are promoting mocktails and non-alcoholic drinks, with some even incorporating THC options. This shift is further encouraged by health advisories linking alcohol consumption to increased cancer risks. Overall, the demand for innovative, non-alcoholic alternatives is reshaping beverage menus nationwide.