DJ Lagway Stars in National NIL T-Mobile Campaign

Florida Gators quarterback DJ Lagway, valued at $3.7 million in NIL deals, has gained national attention by starring alongside Patrick Mahomes and Rob Gronkowski in T-Mobile's 'Beyond The Game' commercial. The campaign supports rural high school football through T-Mobile's 'Friday Night 5G Lights' initiative, awarding one school a $1 million upgrade. Lagway, celebrated for his record-breaking Texas high school career and charitable donations to UF women’s sports, has expanded his NIL portfolio with partnerships including Gatorade and Nintendo. The initiative and commercial underscore the significance of community in high school football, with Lagway highlighting his dedication to giving back. As Lagway enters his sophomore season as Florida's starting quarterback in 2025, his on-field promise and expanding off-field brand have made him a prominent figure in college sports marketing. The T-Mobile campaign marks a milestone in Lagway's rising national profile.