Brave Bison Acquires The Fifth, Expands Influencer Marketing

Brave Bison has announced the acquisition of The Fifth Limited from News UK, a move that will enhance its influencer marketing capabilities and establish News UK as a significant shareholder. This acquisition is part of a broader strategy that has already seen Brave Bison report an 8% increase in net revenue and a 7% rise in adjusted profit before tax for FY24, driven by previous acquisitions and the addition of high-profile clients. The acquisition of The Fifth, known for its expertise in influencer marketing, will be integrated with Brave Bison’s existing operations, particularly SocialChain, to strengthen their service offerings. The company has also declared its first dividend in 12 years, reflecting its positive financial performance and commitment to returning cash to shareholders. Additionally, this partnership with News UK indicates a strategic move to bolster Brave Bison's position in the competitive influencer marketing sector. The deal is valued at up to £7.6 million, with a combination of cash and shares to be issued to News UK, alongside a profit-sharing agreement for The Fifth's revenues.