Rough Trade Expands with New Store at Rockefeller Center

Rough Trade is set to expand its presence at New York's Rockefeller Center with a new store called Rough Trade Below, scheduled to open in Spring 2025. This expansion involves a 4,000 square-foot space located on the rink level of Rockefeller Center, directly facing the 47th–50th Streets–Rockefeller Center subway station. Rough Trade Below will host an array of offerings including new and used vinyl records, CDs, artist merchandise, audio hardware, and more, while also serving as a venue for all-ages events and intimate live performances. Stephen Godfroy, co-owner of Rough Trade, highlights the store's success in creating a counterculture hub in midtown Manhattan and intends to further strengthen the creative community. The existing Rough Trade store will be renamed Rough Trade Above and will continue focusing on new vinyl releases. This move comes after a successful relocation from Williamsburg in 2021, which saw sales double, as the area provides better accessibility and foot traffic.