NAACP Launches $3.75 Million Radio Campaign

The NAACP has launched a $3.75 million radio advertising campaign aimed at increasing Black voter turnout ahead of the November elections, targeting battleground states including Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin, as well as key congressional districts in New York and California. This initiative is part of a broader $20 million strategy that includes direct mail, SMS text messaging, and streaming audio, focusing on engaging Black voters aged 18 to 35. NAACP President Derrick Johnson highlighted the importance of voting as a means to combat threats to democracy, stating, 'Our most important Black job this November – for all of us – is showing up to the ballot box.' The campaign features poignant ads, including one where a young girl urges her father to vote, addressing issues like healthcare access and voting rights. Additionally, collaborations like the Atlanta's Black Radio United For The Vote initiative are reinforcing efforts to mobilize Black voters. The NAACP's approach reflects a commitment to maintaining civic engagement in the fight against systemic racism and voter suppression.