Post Malone Debuts Western-Inspired Fashion Collection in Paris

Post Malone, also known as Austin Richard Post, has launched his own fashion label, Austin Post Apparel, debuting his first collection, 'At First Light,' with a runway show in Paris at the Hôtel de Bourdon – Maison Pozzo di Borgo, the former residence of Karl Lagerfeld. The collection draws heavily on Post Malone's Texas roots and Western heritage, blending Dallas western style with Southwest ranch influences, and features signature cowboy-inspired pieces such as denim, suede shirts, oversized buffalo coats, and exclusive footwear by Lucchese Bootmaker. The brand marks Post Malone's transition into a cultural creator, reflecting his personal identity and passion for ranch culture, turquoise, boots, and denim, while also nodding to Americana and contemporary streetwear elements. The runway show included standout moments like a model riding a horse down the runway, highlighting the authentic Western theme. This fashion venture follows Post Malone's history of brand collaborations and places him among notable musicians who have successfully launched their own clothing lines. Overall, the Austin Post label is positioned as a fresh and genuine take on Western fashion, merging traditional motifs with modern flair.