Apple App Store Facilitates $1.3T Global Developer Sales in 2024

Apple's global App Store ecosystem generated $1.3 trillion in developer billings and sales in 2024, marking significant growth since 2019. More than 90% of these transactions did not involve commissions paid to Apple, highlighting the platform's role as a facilitator of broad digital commerce. Physical goods and services dominated sales at over $1 trillion, fueled by rising demand for food delivery, grocery orders, and other services, while digital goods and services accounted for $131 billion. In-app advertising also contributed substantially with $150 billion in revenue. The ecosystem's growth has been supported by Apple's technical infrastructure and app discovery mechanisms, despite ongoing regulatory pressures in the U.S., EU, South Korea, and Japan aimed at increasing payment flexibility and app store competition. Apple CEO Tim Cook emphasized the App Store's role in enabling developers to build successful businesses and innovate globally.