Oliviero Toscani, Influential Photographer, Dies at 82

Oliviero Toscani, the influential photographer renowned for his provocative advertising campaigns for Benetton, passed away on January 13, 2025, at the age of 82 after battling amyloidosis. Toscani's career was marked by bold imagery that challenged societal norms, including campaigns addressing racism, AIDS, and the death penalty. His most notable works included the controversial photograph of AIDS activist David Kirby on his deathbed, which sparked significant backlash and a boycott of Benetton, yet he defended his approach as a means to raise social awareness. Throughout his tenure as creative director for Benetton, Toscani's campaigns often sparked debate and controversy, yet they left a lasting impact on the advertising landscape. Following his death, Benetton paid tribute to Toscani, acknowledging his unique ability to communicate complex social issues through visual art. Toscani's legacy as a visionary photographer and provocateur continues to inspire future generations in the realms of art and advertising.