JD.com Plans $27 Billion Investment to Aid Exporters' Domestic Sales

JD.com, China's e-commerce giant, announced a substantial initiative to purchase 200 billion yuan (approximately $27.3 billion) worth of goods from Chinese exporters over the next year. This move is in response to escalating U.S.-China trade tensions, specifically with the U.S. increasing tariffs on imports from China. JD.com will deploy professional procurement teams to help exporters sell their high-quality products domestically, while also providing training, subsidies, and marketing support. Rival Alibaba's Freshippo is also taking steps to assist exporters by establishing a dedicated area on its platform to facilitate their entry into the domestic market. These initiatives aim to mitigate the losses exporters face due to reduced sales overseas and to support the shift towards domestic consumption amid a slowing economy. Analysts believe that JD.com's commitment will bolster its market position, despite recent challenges in stock performance due to trade tensions.