Red Tourism Destinations See Summer Surge Across China

In 2025, red tourism in China is experiencing significant growth, driven by the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression. Destinations such as Jinggangshan, Yan’an, Shaoshan, and Wuxiang County have seen increased visitor numbers, especially among younger travelers and families, who are drawn by historical significance, immersive experiences, and recent war-themed films like "Dead To Rights." This surge reflects a broader trend of young people seeking to connect with China's revolutionary past and honor the sacrifices made during that period. Meanwhile, in Europe, mass tourism continues to challenge popular destinations like the Dolomites and Venice, leading to measures such as entrance fees and access tolls to manage overcrowding and protect local environments. The tension between tourism-driven economic benefits and the preservation of daily life and natural sites remains a complex issue, with some regions implementing fees to discourage excessive visitor numbers while others face complaints over quieter seasons. Both China and Europe demonstrate evolving approaches to tourism, balancing heritage appreciation and sustainable visitor management.