Odd Burger Secures National Listing at 7-Eleven Canada

Odd Burger Corporation has secured an exclusive national listing with 7-Eleven Canada to sell its plant-based retail product line in over 500 stores across the country, with products expected on shelves by mid-June. The products include the Crispy ChickUn Fillet, Chickpea Burger, Smash Burger, and Breakfast Sausage, and this partnership grants 7-Eleven exclusive distribution rights in the convenience-store category for six months. CEO James McInnes described the deal as a game-changing moment for Odd Burger, highlighting the potential for brand growth and broader accessibility of plant-based foods. The expanded distribution will significantly increase Odd Burger's production output at its subsidiary Preposterous Foods and diversify the company's revenue sources. 7-Eleven aims to increase vegetarian options and sustainability efforts through this partnership, with senior merchandising officials expressing enthusiasm about working with Odd Burger. Despite this operational progress, Odd Burger faces financial challenges including negative profitability and high leverage, resulting in a cautious outlook from market analysts.