Hailey Bieber Declares Butter Yellow Trend Ended, Backs Lemon Yellow Shift

Hailey Bieber has declared the end of the butter yellow trend, promoting lemon yellow as the fresh new color for fashion and beauty. Coinciding with the launch of her Rhode Peptide Lip Tint in the limited-edition "Lemontini" shade—a shimmering gold gloss with a citrus lemon scent—Bieber emphasized on Instagram that "butter yellow is played out" and her new product is distinctly lemon, not butter. Butter yellow had been popular throughout 2024, embraced by celebrities and designers alike, but Bieber's influence and the appearance of lemon yellow on recent runways signal a shift toward bolder, zestier hues. The lemon yellow trend is already gaining traction in the fashion world, seen in collections by Jacquemus, Saint Laurent, Louis Vuitton, and others. Bieber's all-black personal style contrasts with the bright marketing campaign for her lip tint, but her endorsement is expected to steer both fashion and beauty trends toward the vibrant shade this season. Despite some data suggesting butter yellow interest is still rising, Bieber's marketing power may mark its final chapter as lemon yellow takes center stage.