Tony Bloom, owner of Brighton & Hove Albion, is in discussions to invest £10 million in Scottish Premiership club Hearts through his sports analytics company, Starlizard. The deal aims to enhance Hearts' player recruitment strategies by utilizing the analytics that have contributed to Brighton's successful transfer dealings. While initial talks focus on providing technology and data, Bloom may seek a minority stake in Hearts if the partnership proves successful. Former football manager Jim Duffy suggests Bloom should consider investing in Rangers instead, given their larger stature in Scottish football. Hearts' current ownership structure, led by the Foundation of Hearts, will require their approval for any future equity arrangements. The move comes as Hearts seek to improve their on-field performance, having struggled early in the season.