Safety Shot to Acquire Yerbaé Brands in Merger

Safety Shot Inc. has entered a definitive agreement to acquire Yerbaé Brands Corp. in a deal valued at $19.7 million, aiming to merge Safety Shot's wellness products with Yerbaé's plant-based energy drinks. The merger is expected to create significant synergies in distribution, supply chain, and product development, enhancing both companies' market presence in the growing wellness and functional beverage sector. Yerbaé reported approximately $12 million in revenue for the 2023 fiscal year, positioning the combined entity for accelerated growth. After the merger, SHOT shareholders will own about 75.8% of the new company, while former Yerbaé shareholders will own about 24.2%. The transaction is anticipated to close in the second quarter of 2025, pending customary closing conditions. This acquisition reflects a strategic move to capture the increasing demand for healthier beverage options in a market projected to reach $10.5 billion by 2033.