Sarah Burton has been appointed as the new creative director of Givenchy, effective immediately, marking a significant transition for the LVMH-owned fashion house. Known for her work at Alexander McQueen, including designing the Princess of Wales's wedding dress, Burton aims to bring her vision to both womenswear and menswear, with her first collection scheduled for March 2025. Her appointment follows the departure of Matthew Williams, who left after a brief tenure that lacked standout products. Givenchy's leadership, including chairman Sidney Toledano, has expressed confidence in Burton's ability to revitalize the brand, which has struggled to maintain its prestige compared to other LVMH labels. Industry analysts view her hiring as a strategic move to enhance Givenchy's market position and creative direction, echoing its rich heritage dating back to its golden era in the 1960s. Burton's extensive experience and unique design sensibilities are expected to resonate well with both consumers and fashion critics alike.