Arby's Expands Partnership with Rick Ware Racing for 12 NASCAR Races

Arby's has expanded its partnership with Rick Ware Racing (RWR), becoming the primary sponsor for 12 NASCAR Cup Series races starting this weekend at Atlanta Motor Speedway, featuring the No. 51 Ford Mustang Dark Horse driven by Cody Ware. This partnership builds on a successful history, including victories at the NHRA U.S. Nationals, where Clay Millican competed under Arby's sponsorship. Jeff Baker, Arby’s CMO, emphasized the high-profile platform RWR provides for engaging customers and franchisees. Rick Ware expressed pride in the expanded partnership, highlighting the team's dedication to improving performance and delivering value. The partnership also includes Arby’s sponsorship of Millican at two NHRA events, including the upcoming Thunder Valley Nationals. This collaboration showcases Arby's commitment to motorsports and its strategic marketing initiatives.