Paul Heyman's Looking4Larry Merges With MCM Studios to Expand New York Production

Paul Heyman's creative agency Looking4Larry has merged with Manhattan-based MCM Studios to form a comprehensive production and creative firm aimed at serving film, TV, advertising, and independent content creators. Their first major project will be constructing the largest LED volume wall in New York, a cutting-edge virtual production technology that allows realistic filming environments on soundstages, reducing the need for on-location shoots. This merger aims to establish a one-stop production hub offering end-to-end services including multiple sound stages, event spaces, and post-production suites, filling a gap in the New York metro area where production is growing but lacks centralized facilities. Heyman emphasized that the initiative will bring both big-budget and affordable production capabilities back to New York, competing with established hubs in New Jersey and Yonkers. The partnership combines the strengths of Heyman and Mitchell Stuart's agency, known for disruptive marketing and storytelling, with MCM Studios' two decades of post-production expertise. This strategic alliance is positioned to make the combined company one of the most technologically competitive studios, fostering a creative playground for diverse projects from concept to final delivery.