NJZ Launches Calvin Klein Spring 2025 Denim Campaign

The K-pop girl group NJZ, formerly known as NewJeans, has launched their first global campaign with Calvin Klein for the Spring 2025 Denim collection. Shot by Oliver Hadlee Pearch, the campaign features nostalgic 90s-inspired styles, including baggy jeans, low-rise denim, and colorful baseball tees, all embodying a youthful and playful aesthetic. Notably, despite ADOR's request to promote the group under their original name, the campaign has focused on individual member names, which has drawn praise from fans. Additionally, the campaign includes a video where the members dance to Biig Piig's 'Watch Me,' capturing their dynamic personalities. The collection is available for purchase on CalvinKlein.com, marking a significant shift for the group following their recent rebranding. NJZ is set to debut live under their new name at ComplexCon Hong Kong from March 21 to 23.